Reto is the owner and CEO of VDB Group. He is a passionate entrepreneur and professional with in-depth experience in the consumer goods and direct sales industry. Prior to founding VDB Group, Reto was CEO of Lux International, a globally operating Swiss consumer goods company devoted to the promotion of healthy living, with a strong focus on areas such as clean drinking water and pollution-free air. Reto successfully sold the company to a strategic investor after spearheading its sustained growth and international expansion to a global turnover of SFr. 200 million and a market presence in over 50 countries in the last 10 years.

Reto was also a co-founder and long-term board member of DSE (Direct Selling Europe), the continent’s premier federation of the European direct-selling industry based in Brussels. He is an active member and chapter officer of the Young Presidents’ Organization (YPO) and a member of the YPO Presidents’ Program at Harvard Business School. He holds a CEMS Master’s of Science in Management and a BSc in economics, both from the London School of Economics.

Besides his role as CEO, Reto acts as board member on several Swiss and international companies. Reto is also an Industry Partner and lead investor of a Swiss private equity group.

Reto was born in Switzerland. He is a proud father of twins and a passionate skier, runner and tennis player.